Battlecard - TekTalk | Project Management Process Tool

Create your own Battlecard – ITSM

Vijay Chander — Tue, 25 Oct 2022 12:33:21 +0000

If your are in IT services consulting, one of the key components you impress your customers is the way in which you implement, develop software or a component. The better the offering, ease of use, correct price point, the success rate of the sale goes up many notches. This Battlecard empowers your sales rep to sell effectively in a easy, but, effective manner.

The above is for representation only and you can easily add to the content. The Battlecard is laid out in a way that your rep is able to converse with your customer in a consistent and intelligent manner. For SMB’s and start-ups this is particularly useful as there is a consistent message going from all your sales reps, creating a professional impression and knowledge about the subject. Icebreakers are important to start a conversation and hearing and anticipating your customers pain points always helps being prepared by asking the golden questions. Your sale though will be successful only if you have a good product, service or story of one or many successful implementations. Target your audience who are the decision makers, or someone who has influence over them.

Use this template to empower your sales team. The key to a successful Battlecard is to constantly innovate and update based on the interactions with your various customers. Check my other two Battlecards in my earlier blogs on Onboarding and Project Management.

The post Create your own Battlecard – ITSM first appeared on TekTalk | Project Management Process Tool.

The post Create your own Battlecard – ITSM appeared first on TekTalk | Project Management Process Tool.

Battlecard – Project Management

Vijay Chander — Mon, 03 Oct 2022 02:41:34 +0000

Creating a Battlecard – Project Management is important if your are in IT services consulting, one of the key components you impress your customers is the way in which you implement, develop software or a component. The better the methodology, the success rate of the project goes up many notches. This Battlecard empowers your sales rep to sell effectively in a easy, but, effective manner.

Download the original here to modify to your requirement.

The above is for representation only and you can easily add to the content. The Battlecard – Project Management is laid out in a way that your rep is able to converse with your customer in a consistent and intelligent manner. For SMB’s and start-ups this is particularly useful as there is a consistent message going from all your sales reps, creating a professional impression and knowledge about the subject. Icebreakers are important to start a conversation and hearing and anticipating your customers pain points always helps being prepared by asking the golden questions. Your sale though will be successful only if you have a good product, service or story of one or many successful implementations. Target your audience who are the decision makers, or someone who has influence over them.

Use this template to empower your sales team. The key to a successful Battlecard is to constantly innovate and update based on the interactions with your various customers.

Please check my other battlecards on Employee Onboarding and ITSM.

The post Battlecard – Project Management first appeared on TekTalk | Project Management Process Tool.

The post Battlecard – Project Management appeared first on TekTalk | Project Management Process Tool.

Battlecard – Onboarding

Vijay Chander — Sun, 02 Oct 2022 14:32:54 +0000

Every organization has its own strategy for improve sales. This is more relevant to startups who have a greater motivation to sell to catch up with their ‘big-boy’ competitors. An effective Battlecard is loaded with tactics on how to sell — it is NOT a feature-by-feature comparison. Battlecard should include single-liner soundbites that your reps can leverage on a call with prospects. It should be easy to absorb by your reps, and helps in uniformity of your sell strategy across the board. ‘This Battlecard is for selling an Onboarding product or service that your organization offers’

You can download the original here and make corrections as required by your organization

Icebreakers

These are a set of infographics, which are visually appealing and easy to understand. It is a conversation starter. Your reps can reel off some statistics revolving around the effect of on-boarding.

Pain Points

You are selling a product or service as you have a lead that your customer is looking for something new. Your customer will typically talk about the problems they have by listing out their pain points. The reps can expect that the customer will list out the ones in the ‘Battlecard’. If the customer lists out one which is not in the Battlecard, it is knowledge to be used to update your Battlecard.

Golden Questions

These are the questions your reps asks the customers. The quality of the questions connects you deeply with your customers. These questions are the ones the customer is expecting in general and maps to their pain points. These are the ‘Deal Making’ questions as it sets the platform perfectly for a sale.

Value proposition

What is it that sets you apart from the rest of the competition? These are listed here that your reps can talk about. The assumption is that you have a competitive product/service and has something that sets you apart. Examples can be cost, visual interface, mobile friendly, etc.,

Offerings

These are the actual features of the product or services that is on offer. This is what you want to sell.

References

List out popular companies that have utilized your services before. List out the marketing material that can be distributed immediately – Brochures, presentation sets, etc., Also, mention the customers who are willing to give a positive reference of your services/product that you can give the customer immediately so that he/she can verify privately.

Target Audience

Who are the persons you should target in the customer organization to effectively sell your product/services to. The sales person should make calls on these persons listed as they are the decision makers and hence have a greater say in finalizing and approving the sale. Similarly you can create other battlecards like the Onboarding battlecard described above.

Check my other battlecards on Project Management and ITSM.

The post Battlecard – Onboarding first appeared on TekTalk | Project Management Process Tool.

The post Battlecard – Onboarding appeared first on TekTalk | Project Management Process Tool.